The 2017 Chevrolet Colorado ZR is an off-road capable truck unlike any other in its class. The Roadster Shop, a company known for taking muscle cars to new heights, took to the Colorado ZR2 with pleasure. The end result is a muscular pickup that looks like it can take on the world.
To begin, The Roadster Shop got ahold of a 2015 Colorado and transformed it into a vehicle designed to perfect recon on off-road racing courses. The race truck features a vast array of amenities and looks much different than any production model we’ll likely ever see.
The “ColoRADo,” as it was christened, features a stock cab with much larger fender flares. The custom freight brings a new position to the engine to optimize weight distribution. While the styling is certainly something to behold, what’s under the hood could be even more impressive.
The custom Chevrolet Colorado ZR2 boasts a 7.0-liter V8 engine mated to a four-speed automatic transmission that pumps out 730 hp. An upgraded suspension allows drivers to traverse some of the roughest trails imaginable in complete comfort.
The roll cage, racing seats, new dashboard and steering wheel, and digital instrument cluster certainly aren’t standard equipment either. Although the truck is just a custom job done by some creative experts, it’s still a sight to take in before it roars over the mountainside and out of sight.
When it comes to advertising in the Super Bowl, the more outrageous, the more shocking, the more memorable, the better. Chevy stepped outside of the box when it aired its Super Bowl commercial, “Blackout,” tricking audiences nation-wide into believing their TVs had died. While it may not have been the most popular choice (just check out Twitter right around 6:30 pm on the night of the Super Bowl), it got the point across in a memorable way.
Chevy’s Super Bowl Ad
“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.
Chevy’s Super Bowl ad begins with an aerial view of the stadium and a convincing voice over. Viewers are meant to think the game is beginning…when the picture suddenly breaks up and goes black. After a few heart-stopping moments, the commercial resumes, posing the question, “What would you do if your TV went out?”
Chevy’s Super Bowl Ad for the 2015 Chevrolet Colorado fooled us!
The commercial concludes with an upbeat, exciting ad for the Chevrolet Colorado (which conveniently features 4G LTE Wi-Fi). The message is clear: there’s no need to be caught without reliable internet connection, ever.
Stop by Tom Naquin Chevrolet today to learn more about the exciting Chevrolet Colorado, and all of our vehicles equipped with 4G LTE internet connectivity.
2015 Colorado virtual design is used to create accessories
Although it sounds like something out of a Sci/Fi movie, Chevy recently unveiled some of their advanced virtual reality design systems. While some competitors are stuck in the Stone Age using clay and wooden models, engineers at Chevy are using high-tech programs to perfect new models and accessories.
2015 Colorado Virtual Design
According to Chevy, the 4K ultra-fine resolution PowerWall system is primarily being used on the new Colorado accessories. The 2015 Colorado virtual design created things like a new assist step and GearOn™ cargo system, both of which are easily customizable to customer specifications.
“That’s the beauty of this kind of high definition. Using the math data, we can render the vehicle as the customer will see it in the ‘as manufactured state,’” said Joe Guzman, engineering group manager for Global Virtual Design Process & Operations. “Designers and engineers can then scrutinize every detail to make sure they are spot on.”
The new PowerWall system is a 240 square-foot solid glass screen, and includes two Christie® Mirage 4K25 DLP® 3D projectors, powered by eight computers and two Christie Spyder X20 video processors. It’s manned by a team of five – just another example of what sets Chevy apart from competitors.
If you want to create an intriguing concept car for the outrageous SEMA Show, you have to think out of the box—which is exactly what Chevrolet did this year. Rather than turning to a car expert to create its Colorado Performance Concept, the American carmaker instead looked to an expert in two-wheeled vehicles—Ricky Carmichael.
As a ten-time AMA Motocross Champion, Carmichael knows what a pickup truck needs to haul around sports equipment, so he put this knowledge to the test and created the Ricky Carmichael Chevrolet Colorado Concept.
Based on the Chevrolet Colorado crew cab with a six-foot, two-inch cargo bed, Carmichael’s concept car puts the “sport” in “sporty”. A cargo extender and GearOn system give consumers an easy way to transport bikes, both motocross and regular, while the CornerStep bumpers allow easy access while loading and unloading. A matte grey exterior enhances the trucks athletic appearance, while the silver and yellow hint at the creator’s experience on the motocross track.
If you love music and Chevrolet vehicles, then Chevy has some good news for you. At the recent South by Southwest conference, the automaker announced it would stream Beats Music service in some of its models that will feature AppShop.
Chevrolet’s AppShop uses OnStar’s 4G LTE connectivity to give passengers a great driving experience. The driving experience will get even better with the addition of Beats Music, as the version used will adapt specially to your vehicle.
“Our customers are looking for choice and we’re giving them a great opportunity to customize their music by bringing the Beats Music app into our vehicles,” said Cristi Landy, Chevrolet’s marketing director. “Beats is a well-established brand, and its music service brings unique capabilities to the table that our customers will really enjoy.”
From what we at Tom Naquin Chevrolet have heard, the 2015 Cruze and Colorado are two of the Chevy models that will include Beats Music.
What do you think about the addition of Beats Music to some of Chevrolet’s vehicles?