Monthly Archives: October 2015

Chevrolet Advertising: Chevrolet’s New Ad Campaign Throws Your Phone in a Woodchipper

Chevrolet Advertising

Lately, Chevrolet advertising has been unique, and the latest ad shows what happens when you throw cell phones into a woodchipper.

In one of eight new Chevrolet advertising spots launched at the start of the month, Chevy shows what happens when you throw cell phones into a woodchipper belonging to a group of “real people, not actors.”

The ad is meant to show the attachment people have—especially young adults—not to their devices but specifically to being connected. Then it introduces the new 2016 Chevrolet Cruze, which comes equipped with 4G LTE Wi-Fi technology.

Chevrolet’s new ad campaign uses similar methods to show some of the key features in their new vehicles, like the Volt’s state-of-the-art battery, the Equinox’s active safety, and the Silverado’s best-in-class features.

“Chevrolet’s campaign is designed to surprise consumers in unexpected ways,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “We wanted unique ways to demonstrate Chevrolet’s strength in connectivity, electrification and safety features customers are looking for.

Check out all of the new ads on the automaker’s official YouTube channel. For a hands-on look at their lineup, head on over to Tom Naquin Chevrolet!

Chevy Launches Support Campaign for Making Strides Against Breast Cancer

Making Strides Against Breast Cancer

Last year, Chevy’s nationwide grassroots support for the Making Strides Against Breast Cancer walks helped raise $1.2 million.

Chevrolet dealers, employees, and customers are all uniting in October for the fifth consecutive year to fight breast cancer.

Several Chevrolet-sponsored events and activities will be taking place throughout the month to help raise money for the American Cancer Society. A social media campaign will encourage people to share who they drive for using the #IDriveFor hashtag, with Chevrolet contributing $5 for every post on Twitter or Instagram. It will also donate $350 for each caution lap taken in the pink Chevy SS pace car at the NASCAR Sprint Cup Series races at Talladega Superspeedway and Martinsville Speedway.

Last year, Chevy’s nationwide grassroots support for the Making Strides Against Breast Cancer walks helped raise $1.2 million. The walks are coming back for 2015 in Detroit and among other communities through the country. We look forward to doing our part at Tom Naquin Chevrolet!

“This is a cause close to the hearts of millions of people across the country and Chevrolet is offering individuals a number of ways to show their support,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Through our efforts the past five years, we’ve helped the American Cancer Society raise more than $4.4 million for its programs to Find New Roads in the fight against breast cancer.”