Monthly Archives: February 2015

2015 Silverado Custom Features: Simple and Capable

Chevy says they’re getting back to the basics with the all new Silverado Custom model. The latest in a string of new pickups, the Custom is focused on giving drivers dependability and capability they need for years of hard work.

2015 Silverado Custom Features

According to Chevy, the new pickup is based on the Silverado LS double-cab; however, it adds a few more premium options. The 2015 Silverado Custom features include 20-inch aluminum wheels, exterior chrome trim, a body-colored cap, and more. Chevy MyLink and 4G LTE Wi-Fi are also available on the new truck.

“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price. The Silverado Custom is a truck they can be proud to own and proud to drive.”

Focusing on capability and dependability, the new Silverado comes with a 5.3-liter EcoTec V8 with 355 hp and best-in-class fuel economy. Not only that, but a hydro-formed, boxed, high-strength steel frame and cab structure also make the rugged pickup virtually unstoppable. If you’re looking for a new workhorse, the Custom is for you.

Updated 2016 Equinox Comes on the Heels of Record Sales

2015 Chevy Equinox

20,000 units sold in just one month. What sales will the new 2016 Equinox bring?

Chevrolet Equinox sales continued to soar with nearly 20,000 models going into the hands of lucky new owners in January alone.

This marked a 34 percent increase over the same period last year and the best January performance ever for the compact SUV. This is a great start to 2015 for the Equinox, which is just coming off a fifth consecutive year of record sales and is now the second-best selling vehicle in our lineup at Tom Naquin Chevrolet.

Related: 2015 Chevrolet Equinox Inventory

“The Equinox continues to win customers with its value-driven balance of performance, versatility and personal connectivity,” said GM North America President, Alan Batey. “It also represents the depth of Chevrolet’s strong SUV lineup, ranging from the all-new Trax small SUV and Traverse to the redesigned 2015 Suburban and Tahoe.”

Updated 2016 Equinox

To help it stay at the top, Chevy has introducing an updated 2016 Equinox at the Chicago Auto Show. You can research specs and see a gallery of photos at The News Wheel, or stop in to Tom Naquin Chevrolet later this year to check it out for yourself.

Chevy’s Super Bowl Ad Gives Viewers Quite the Scare

When it comes to advertising in the Super Bowl, the more outrageous, the more shocking, the more memorable, the better. Chevy stepped outside of the box when it aired its Super Bowl commercial, “Blackout,” tricking audiences nation-wide into believing their TVs had died. While it may not have been the most popular choice (just check out Twitter right around 6:30 pm on the night of the Super Bowl), it got the point across in a memorable way.

Chevy’s Super Bowl Ad

“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.

Chevy’s Super Bowl ad begins with an aerial view of the stadium and a convincing voice over. Viewers are meant to think the game is beginning…when the picture suddenly breaks up and goes black. After a few heart-stopping moments, the commercial resumes, posing the question, “What would you do if your TV went out?”

Chevy’s Super Bowl Ad for the 2015 Chevrolet Colorado fooled us!

Chevy’s Super Bowl Ad for the 2015 Chevrolet Colorado fooled us!

The commercial concludes with an upbeat, exciting ad for the Chevrolet Colorado (which conveniently features 4G LTE Wi-Fi). The message is clear: there’s no need to be caught without reliable internet connection, ever.

Stop by Tom Naquin Chevrolet today to learn more about the exciting Chevrolet Colorado, and all of our vehicles equipped with 4G LTE internet connectivity.

Dale Earnhardt, Jr.’s 1955 Chevy Bel Air and 1999 Corvette Sell for Big Bucks

Dale Earnhardt, Jr. recently turned to eBay to sell his 1955 Chevy Bel Air and 1999 Corvette, and the final bids did not disappoint. According to foxsports.com, the 1955 Chevy Bel Air sold for a whopping $90,100, and the 1999 Corvette went for an impressive $77,000.

The 1955 Chevy Bel Air is a one-of-a-kind car, built by Funkmaster Flex’s Team Baurtwell on a chassis modified by Jim Meyer Racing Products. The Bel Air features a 434 small block V8 engine that puts out 500 horsepower, a five-speed Hurst shifter with an 8-ball grip, and chrome wheels adorned with Earnhardt, Jr.’s former #8. Perhaps most unusual about the car is the fact that the odometer remained at zero miles. Apparently, Earnhardt, Jr. never bothered to drive the updated classic.

Both winners have the option of travelling to Little E to have the keys handed over personally, and receive an autograph on the vehicle itself. No word yet if either purchaser will take him up on the offer. (But seriously, who would pass that up, especially after spending that kind of money to own one of his cars?)

Here at Tom Naquin Chevrolet, we think it’s safe to say we’re a bit jealous. Did you miss out on the opportunity to bid on one of Earnhardt, Jr.’s cars? Stop by today – we’ll get you into a much newer version.