Monthly Archives: September 2014

New Chevrolet Colorado Brings Brand Back to Midsize Truck Segment

The new Chevrolet Colorado is exciting for many, many reasons. Of course, here at Tom Naquin Chevrolet, we are pretty much excited any time our brand debuts a new vehicle, and that excitement doubles when the new vehicle is a truck. But the Colorado is even more special, as it marks the brand’s return to the midsize truck market, bringing a greater amount of product diversity to their truck lineup.

“We talk a lot about having a three-truck strategy. The Colorado rounds out that three-truck strategy, and there’s certainly a lot of opportunity there,” said Tim Mahoney, chief marketing officer for global Chevrolet. “We’re bringing a really smart solution to the market.”

The Colorado is a sporty and powerful new truck—evidenced by the new “Sport Concept” currently on display at the State Fair of Texas—and its ready for you to check out right now. So come see us at Tom Naquin to learn more about the Colorado, and even take this midsize baby out for a drive.

Chevrolet Equinox Sales Still Going Strong after Five Years

Chevrolet Equinox sales

2015 Chevrolet Equinox

While many all-new models get a surge in sales when they are first introduced, that surge is still going for the Chevrolet Equinox even after five years. First introduced in 2009 as a 2010 model, each year the Chevrolet Equinox sales keep growing.

“What gives a vehicle staying power is trust,” said Jessica Caldwell, an analyst with the car-shopping website Edmunds.com, in a statement. “Vehicles that are top sellers despite their age are nameplates that car shoppers can trust to have good quality, durability and reliability. They aren’t designed with the latest fad in mind – they are vehicles that are tested over time and have proven to be good products.”

In its first year, 2009, Chevrolet sold 86,148 small Equinox SUVs. Then, in 2010, that number exploded to 149,979 and has kept growing since.

Chevrolet Equinox Dashboard

2015 Chevy Equinox Interior

Just in July, more than 25,300 customers purchased a new Equinox, a 37 percent increase over 2013 sales. Even more impressive is the fact that many Equinox customers, 27 percent, are coming back for seconds and trading in their first one for a second.

Come see what Chevrolet Equinox is all about at Tom Naquin Chevrolet.

Chevy-Sponsored One World Futbol Project Delivers over 1 Million Soccer Balls

The Chevrolet brand is constantly looking for ways to impact the world beyond just making great vehicles, and thanks to the One World Futbol project, they’ve again succeeded at that goal. The project seeks to bring the joy of soccer (or futbol, football, or whatever you know it as) to kids all around the world. Recently, the project passed an incredible milestone, distributing over 1 million soccer balls to 30 million kids in over 60 countries around the world.

“For Chevrolet, it’s not just about what the One World Futbol is, but what the ball enables us to do,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “The donation of the 1 millionth ball is a tremendous milestone in our effort to help children everywhere realize that through play all things are possible.”

Come see us here at Tom Naquin Chevrolet to learn more about both the One World Futbol project and, of course, our excellent inventory as well. The Chevy brand does do all kinds of other things beside make excellent vehicles, but it still creates its fair share of excellent vehicles as well. Here at Tom Naquin, we want to share both the beautiful cars and the beautiful game with all our customers.

New Chevrolet Trax Shoots Commercials in Greater Detroit Area

For as long as there has been a car industry, Detroit has been disputed territory between the “Big 3” of automaking: GM, Chrysler, and Ford. However, the new Chevrolet Trax is currently staking its claim to the city once and for all, using iconic spots in the greater Detroit area as the backdrop for the commercials in its first major advertising campaign.

The Trax, Chevy’s exciting new compact SUV, was spotted all over town on September 8. Chevy even posted a short press release that tracked the SUV’s movements: “Earlier today, the Trax was seen on Michigan Avenue, where Commonwealth//McCann is shooting catalog and other photography. Trax also will be shot driving on Belle Isle, near Shinola custom watchmaker and in Campus Martius.”

The Trax, the latest and greatest vehicle to call itself Detroit’s own, will hit dealerships this coming January; so, make sure to mark an appointment on your calendars to visit Tom Naquin Chevrolet around that time. Feel free to come see us today; we’ve got an awesome lineup of current 2014 and 2015 vehicles in stock just waiting for you!

Should the Corvette Museum Restore All of the Damaged Corvettes?

Earlier this year, the National Corvette Museum experienced what seemed to be disaster. Eight historic Corvettes fell into a sinkhole that opened up beneath the Skydome.

Though costs were high, disaster turned into fortune. More than 8 million people watched the security camera footage of the collapse, and museum visitor traffic jumped by nearly 60 percent in the first fourth months after the incident.

Five of the cars will remain in their as-recovered state, partly in remembrance of the natural disaster and partly because the damage is now part of their history—the very reason they were on display to begin with.

The remaining three, including the 1962 Corvette, the 2009 Corvette “Blue Devil” ZR1 prototype, and the 1-millionth white 1992 Corvette, will be fully restored. The Blue Devil was the first car to have been recovered from the sinkhole and despite significant damage was able to start and drive out of the Skydome.

What do you think? Should Chevrolet restore all of the Corvettes? None of them? Some of them? Let us know at Tom Naquin Chevrolet!