Chevrolet small car sales continue to increase as its share of buyers under 35 is finding that these cars best meet their priorities. Since 2010, Chevrolet’s small car sales have increased 229 percent and a lot of that can be credited to figuring out how to attract these younger buyers.
“The opportunity this new generation represents is enormous,” said Cristi Landy, Chevrolet marketing director, Small Cars and Electrified Vehicles. “The only way for Chevrolet to deliver the products, technology and services they want most is to really listen to what is important in their lives today and help enable them to reach their full potential.”
Listen they have, as Chevrolet has provided technological features on the Spark and Sonic such as the Chevrolet MyLink infotainment system which is powered by your smartphone and includes various apps such as Pandora and Siri in Eyes Free Mode.
It sounds like Chevy has the millennial market all figured out.
Visit Tom Naquin Chevrolet to learn more about the vehicles that have helped Chevrolet small car sales increase over the last three years.
The National Highway Traffic Safety Administration has released its safety ratings and the ratings are good news for the 2014 Chevrolet Silverado 1500. The Silverado 1500 has earned a five-star rating and is among one of the first trucks to receive such a rating since the NHTSA changed its New Car Assessment Program in 2011.
The NHTSA only tested the crew cab model of the Silverado as Chevrolet expects the crew cab to account for 60 percent of their 2014 light duty full-size pickup truck sales.
Just take one look at some of the safety features offered on the 2014 Silverado and you will see why it earned a five-star rating.
Gone is the amateur karaoke hour normally reserved for red lights and traffic jams. With a brand new, noise-cancelling cabin, the 2014 Chevy Impala has changed the face of singing in the car. The Gentlemen Mutineers, a Detroit-based blues-rock band, recently used the new 2014 Chevy Impala as a recording studio for their well-known anthem “Detroit Throttle,” opening new possibilities for car-bound aspiring singers.
All outside noise was cancelled as Frankie Turner, lead singer for the band, crooned into a microphone while Grammy-award winning recording engineer, Mark Pastoria, recorded the sound on a laptop.
“I am amazed at how quiet the Impala is,” Pastora said. “It was important that we wouldn’t hear background noise while recording and with all that was going on outside the car, I am astounding that we couldn’t hear any of it. The Impala rocks.”
The recording studio quality silence might come as a surprise to most customers, but not to the engineers who created the silent interior. In order to minimize outside noise, the Impala is equipped with a windshield and front door glass that are acoustically laminated, a trunk and floor pan covered with liquid-applied sound deadener and triple-sealed doors, among other sound preventing substances. With this variety of sound buffering and absorbing materials, it’s hard to believe that you can even hear the passengers sitting next to you.
Come out and check the recording studio quality cabin of the all-new 2014 Chevy Impala at Tom Naquin today! Who knows—maybe you’ll get your big break!