India has been referred to by General Motors as the last great automotive frontier to conquer. The Indian market continues to grow, and GM wants to create loyal customers for life.
GM is using Chevy as the initiative to crack the Indian market and appeal to consumers. Chevy revealed the Chevrolet Essentia and the Beat Activ, two new concepts for the Indian Market, at the New Delhi’s Auto Expo.
The Chevrolet Essentia is a sub-compact entry level sedan. The concept is built on the same platform as the Chevrolet Beat, but does not have the hatchback design. It instead has a shorter front fascia, short rear decklid, and prominent wheel arches.
Although only the concept model has been revealed, it is believed that the production-spec model will remain almost identical except some small modifications.
The Essentia will come standard with ABS, a rear-view camera, and dual airbags. There will also be an infotainment system that will incorporate Apple CarPlay and Android Auto.
Chevrolet also unveiled the Beat Activ which has been created as an “off-road” variant of the Beat hatchback. This concept has widened wheel arches, roof rails, and playful coloring paint schemes. No specs have been released about this model yet.
President and managing director of GM India Kasher Kazem states that, “The Essentia and Beat Activ were created in direct response to the growing Indian market and signal Chevrolet’s commitment to the maturing Indian A-segment market. Both evolutions of the proven Beat platform, these two important vehicles give us the opportunity to speak to a wider audience.”
We at Tom Naquin Chevrolet are excited for Chevrolet’s growth into new markets and are looking forward to seeing the future of Chevrolet vehicles in the Indian market.