A 100-year anniversary is definitely something to observe. Chevy’s 100 Years of Trucks celebration commemorates a milestone that sets them apart from almost every other automaker in the industry. In addition to a couple of special edition models, the “100 Years of Trucks” celebration takes a look back at some of the brand’s most iconic designs.
The 1918 One-Ton is the production truck that started it all. In the simplest example of form follows function, the truck was a rolling chassis with an open cab and open frame. Powered by a four-cylinder engine, the truck was capable of completing almost any job. The iconic dark blue bowtie bears an air of sophistication even to this day.
Much like its earliest ancestor, the 2007 Chevrolet Silverado 1500 bears a powerful identity. Signature front and rear ends and muscular wheel flares uphold the brand’s “tough truck” look. Influenced by aerodynamics, the 2007 pickup has a lot in common with the 1918 One-Ton when it comes to capability.
The new 2018 Chevrolet Silverado 1500 features a striking style while still maintaining the form-follows-function design. A capable truck from start to finish, the latest model can handle practically everything thanks to its available 12,500 pounds maximum towing capacity.
Chevrolet showed a bit of its patriotism by setting a new Guinness World Record for the World’s Largest Flag Pulled by a Moving Vehicle.
Nothing stirs up feelings of patriotism quite like a giant flag. Just think about some of the sporting events you’ve attended. As soon as they pull out that big flag, everyone cheers, no matter which team you’re rooting for.
Chevrolet showed a bit of its patriotism by setting a new Guinness World Record for the World’s Largest Flag Pulled by a Moving Vehicle. They accomplished this with the 2017 Silverado HD powered by a new Duramax 6.6-liter V8 turbo-diesel engine.
With 445 horsepower and 910 lb-ft of torque, the Silverado HD captured this new record with ease at Texas Motor Speedway.
Chevrolet used a flag that measured nearly 40 by 80 with an area of 3,186 square feet. The flag was attached to the back of the Silverado HD using unique 40-foot riggings. Because of the design, they could not do a driving roll-out of the flag. Instead, a team of 20 people helped launch and catch the flag, making sure it did not touch the ground.
Both this record-setting flag and a giant State of Texas flag were flown at the Speedway and will be on display at the 2016 State Fair of Texas.
Lets us know what you think about this record-setting Chevy in the comments section below!
Chevrolet has your back when it comes to business. And now, dealers are launching into the medium duty market by bringing in Chevy Low Cab Forward trucks.
It’s not just about cars! Chevrolet has your back when it comes to business. And now, dealers are launching into the medium duty market by bringing in Chevy Low Cab Forward trucks.
Chevy is all about trucks, and not just pickups! The Low Cab Forward series makes it easier for businesses to find what they want at a Chevy dealer.
So, why the Low Cab Forward? It’s smart and it’s all about the customer. In this cab, you’ll get a maneuverable design that gives you top visibility on the road and a tighter turning radius.
“We’re in the business of helping our commercial customers succeed, and a big part of that is providing the vehicle choices they need to efficiently operate their businesses,” said Ed Pepper, US vice president of General Motors Fleet.
The new Low Cab Forward trucks are ideal for drivers who need top payload and towing capabilities while also requiring good maneuverability.
You can get the new truck in regular cab or crew cab with three different engine options. Keep your eyes peeled for this strong but agile truck!
When asked to decide between the all-new sixth-gen 2016 Camaro and a limited edition Chevy Silverado Midnight Edition, Mike Trout chose the pickup truck.
At this year’s midsummer classic in Cincinnati, Los Angeles Angels of Anaheim centerfielder Mike Trout became the first MLB player to win back-to-back All-Star Game MVP Awards. As such, he’s also the first baseball player to win back-to-back free Chevy vehicles for being named MVP. Some guys have all the luck, huh?
Last year, when given the choice, Trout enthusiastically chose a new Corvette over a new Silverado. At this year’s All-Star Game, when asked to decide between the all-new sixth-gen 2016 Camaro and a limited edition Chevy Silverado Midnight Edition, Trout went with the pickup truck. Perhaps he figures he has enough sports cars now, and wants something for hauling all of his trophies around—or maybe he just loves the cool all-black paint job.
“Mike’s on-field performance was All-Star caliber and worthy of one of Chevrolet’s All-Stars,” said Chevrolet US vice president Brian Sweeney. “Chevrolet also encourages future All-Stars through our more than 1,500 dealers who support Chevy Youth Baseball.”
In the past ten years, the Chevy Youth Baseball program has raised over $18 million to support local youth teams, involving over 5.2 million kids across America. No doubt, millions of those kids dream of growing up to be like Mike Trout—elite, idolized, wealthy, and the proud recipient of a free Chevy Silverado Midnight Edition pickup truck.
For the past six years, the Chevrolet brand has sponsored the home run fountain above the outfield in Comerica Park in Detroit. It’s the perfect sponsorship for the Detroit Tigers, the baseball team of the Motor City. This year, models of both the 2015 Corvette and Silverado sit atop the fountain, which goes off with water displays and tiger growls after each Detroit home run.
2015 Corvette and Silverado Featured at Comerica Park
The Midnight Edition of the 2015 Chevy Silverado (shown) is featured at Comerica Park.
The specific models on display are a Velocity Yellow Corvette Z06 and a Midnight Edition Silverado, both of which were placed on the fountain by a crane. The process of installing each car via crane took about three hours. “As the Official Vehicle of Major League Baseball, what better way could Chevrolet show our love of the game than by giving our vehicles a bird’s eye view of our hometown team?” asked Paul Edwards, vice president, Chevrolet marketing. “We like to think of these vehicles as the Chevrolet cheering section to drive those centerfield home runs.”
If these Comerica Park vehicles spark your interest, you might want to check out the new 2015 Silverado Custom Sport HD truck versions. These new trims, which debuted at the Denver Auto Show, give customers a new monochromatic look to consider when it comes to the Silverado. Come see us here at Tom Naquin Chevrolet to learn more about the Silverado and Corvette in all their trims today!
Chevy says they’re getting back to the basics with the all new Silverado Custom model. The latest in a string of new pickups, the Custom is focused on giving drivers dependability and capability they need for years of hard work.
According to Chevy, the new pickup is based on the Silverado LS double-cab; however, it adds a few more premium options. The 2015 Silverado Custom features include 20-inch aluminum wheels, exterior chrome trim, a body-colored cap, and more. Chevy MyLink and 4G LTE Wi-Fi are also available on the new truck.
“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price. The Silverado Custom is a truck they can be proud to own and proud to drive.”
Focusing on capability and dependability, the new Silverado comes with a 5.3-liter EcoTec V8 with 355 hp and best-in-class fuel economy. Not only that, but a hydro-formed, boxed, high-strength steel frame and cab structure also make the rugged pickup virtually unstoppable. If you’re looking for a new workhorse, the Custom is for you.
When it comes to advertising in the Super Bowl, the more outrageous, the more shocking, the more memorable, the better. Chevy stepped outside of the box when it aired its Super Bowl commercial, “Blackout,” tricking audiences nation-wide into believing their TVs had died. While it may not have been the most popular choice (just check out Twitter right around 6:30 pm on the night of the Super Bowl), it got the point across in a memorable way.
Chevy’s Super Bowl Ad
“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.
Chevy’s Super Bowl ad begins with an aerial view of the stadium and a convincing voice over. Viewers are meant to think the game is beginning…when the picture suddenly breaks up and goes black. After a few heart-stopping moments, the commercial resumes, posing the question, “What would you do if your TV went out?”
Chevy’s Super Bowl Ad for the 2015 Chevrolet Colorado fooled us!
The commercial concludes with an upbeat, exciting ad for the Chevrolet Colorado (which conveniently features 4G LTE Wi-Fi). The message is clear: there’s no need to be caught without reliable internet connection, ever.
Stop by Tom Naquin Chevrolet today to learn more about the exciting Chevrolet Colorado, and all of our vehicles equipped with 4G LTE internet connectivity.
2015 Colorado virtual design is used to create accessories
Although it sounds like something out of a Sci/Fi movie, Chevy recently unveiled some of their advanced virtual reality design systems. While some competitors are stuck in the Stone Age using clay and wooden models, engineers at Chevy are using high-tech programs to perfect new models and accessories.
2015 Colorado Virtual Design
According to Chevy, the 4K ultra-fine resolution PowerWall system is primarily being used on the new Colorado accessories. The 2015 Colorado virtual design created things like a new assist step and GearOn™ cargo system, both of which are easily customizable to customer specifications.
“That’s the beauty of this kind of high definition. Using the math data, we can render the vehicle as the customer will see it in the ‘as manufactured state,’” said Joe Guzman, engineering group manager for Global Virtual Design Process & Operations. “Designers and engineers can then scrutinize every detail to make sure they are spot on.”
The new PowerWall system is a 240 square-foot solid glass screen, and includes two Christie® Mirage 4K25 DLP® 3D projectors, powered by eight computers and two Christie Spyder X20 video processors. It’s manned by a team of five – just another example of what sets Chevy apart from competitors.
If you are a fan of Chevrolet and pickup trucks, the 2015 model year will be an exciting one for you—since there are three new Chevrolet engines being put to use in the new Silverado model. The new engines are all EcoTec3 equipped engines, giving them an unprecedented mixture of capability and efficiency, especially for trucks the size of the Silverado.
“The latest Small Block engines are ideally suited to Silverado and to the tough jobs that pickup customers do every day,” said Jordan Lee, global chief engineer and program manager for Small Block engines. “We give customers the power and torque of a full-size truck engine when they need it, then use Active Fuel Management and other advanced technologies to seamlessly shift to four-cylinder operation when the truck is under light loads, making the most of fuel efficiency.”
The three engines are a 4.3-liter V6, a 5.3-liter V8, and a 6.2-liter V8. The smallest engine gets 285 horsepower, 305 lb-ft of torque and 24 mpg highway; the middle one gets 355 horsepower, 383 lb-ft. of torque, and 23 mpg highway; and the largest engine gets the crazy numbers of 420 horsepower and 460 lb-ft of torque with a still-impressive 21 mpg highway. Come see us at Tom Naquin Chevrolet today to find the perfect Silverado—and the perfect Silverado engine—for you.
If you want to create an intriguing concept car for the outrageous SEMA Show, you have to think out of the box—which is exactly what Chevrolet did this year. Rather than turning to a car expert to create its Colorado Performance Concept, the American carmaker instead looked to an expert in two-wheeled vehicles—Ricky Carmichael.
As a ten-time AMA Motocross Champion, Carmichael knows what a pickup truck needs to haul around sports equipment, so he put this knowledge to the test and created the Ricky Carmichael Chevrolet Colorado Concept.
Based on the Chevrolet Colorado crew cab with a six-foot, two-inch cargo bed, Carmichael’s concept car puts the “sport” in “sporty”. A cargo extender and GearOn system give consumers an easy way to transport bikes, both motocross and regular, while the CornerStep bumpers allow easy access while loading and unloading. A matte grey exterior enhances the trucks athletic appearance, while the silver and yellow hint at the creator’s experience on the motocross track.