In one of eight new Chevrolet advertising spots launched at the start of the month, Chevy shows what happens when you throw cell phones into a woodchipper belonging to a group of “real people, not actors.”
The ad is meant to show the attachment people have—especially young adults—not to their devices but specifically to being connected. Then it introduces the new 2016 Chevrolet Cruze, which comes equipped with 4G LTE Wi-Fi technology.
Chevrolet’s new ad campaign uses similar methods to show some of the key features in their new vehicles, like the Volt’s state-of-the-art battery, the Equinox’s active safety, and the Silverado’s best-in-class features.
“Chevrolet’s campaign is designed to surprise consumers in unexpected ways,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “We wanted unique ways to demonstrate Chevrolet’s strength in connectivity, electrification and safety features customers are looking for.