New Chevrolet Colorado Brings Brand Back to Midsize Truck Segment

The new Chevrolet Colorado is exciting for many, many reasons. Of course, here at Tom Naquin Chevrolet, we are pretty much excited any time our brand debuts a new vehicle, and that excitement doubles when the new vehicle is a truck. But the Colorado is even more special, as it marks the brand’s return to the midsize truck market, bringing a greater amount of product diversity to their truck lineup.

“We talk a lot about having a three-truck strategy. The Colorado rounds out that three-truck strategy, and there’s certainly a lot of opportunity there,” said Tim Mahoney, chief marketing officer for global Chevrolet. “We’re bringing a really smart solution to the market.”

The Colorado is a sporty and powerful new truck—evidenced by the new “Sport Concept” currently on display at the State Fair of Texas—and its ready for you to check out right now. So come see us at Tom Naquin to learn more about the Colorado, and even take this midsize baby out for a drive.

Leave a Reply

Your email address will not be published. Required fields are marked *