Chevrolet small car sales continue to increase as its share of buyers under 35 is finding that these cars best meet their priorities. Since 2010, Chevrolet’s small car sales have increased 229 percent and a lot of that can be credited to figuring out how to attract these younger buyers.
The full Chevrolet press release explains that millennials’ purchase priorities include advanced technology, fuel economy, functionality and affordability. These features are best represented in the Chevrolet Cruze, Sonic, and Spark mini car.
“The opportunity this new generation represents is enormous,” said Cristi Landy, Chevrolet marketing director, Small Cars and Electrified Vehicles. “The only way for Chevrolet to deliver the products, technology and services they want most is to really listen to what is important in their lives today and help enable them to reach their full potential.”
Listen they have, as Chevrolet has provided technological features on the Spark and Sonic such as the Chevrolet MyLink infotainment system which is powered by your smartphone and includes various apps such as Pandora and Siri in Eyes Free Mode.
It sounds like Chevy has the millennial market all figured out.
Visit Tom Naquin Chevrolet to learn more about the vehicles that have helped Chevrolet small car sales increase over the last three years.