The Chevy Camaro won’t be muscled out of its peak position in the muscle car market. Chevrolet is looking to add numerous technologies and advanced engineering features to increase sales of the iconic Chevy Camaro and take over the top spot from the Ford Mustang.
The coolest way they’re proceeding with this pony car push? By bringing high-power V8 engines to lower trim Camaros.
This move will make higher performance available at a lower price point to box out the high-dollar Ford Mustang and Dodge Challenger, two competitors that only promise V8s at their more expensive and elevated trim levels. Currently, the Chevy Camaro is second in sales to the Mustang, with the Challenger in third place.
Buyers of muscle cars tend to be automotive enthusiasts, meaning that these are the people who are looking for the potent thrill of a V8 engine. Making V8 engines more accessible to true lovers of all things “under the hood” by adding them to the lower trim Camaros is a brilliant tactical move on Chevrolet’s part.
Do you fall into the category of “automotive enthusiast?” At Tom Naquin Chevrolet, we are fully stocked with a wide variety of Chevrolet Camaros. No matter what color, what trim, or what performance options you’re looking for, we can help you find it at Tom Naquin.